Why dousing yourself in ‘trust me’ spray could have unintended consequences

The process of turning scientific breakthroughs into business initiatives is a central part of the debate on science funding.  One company that seems to have done this with impressive speed is the manufacturer of LiquidTrust

Its retailers refer to a body of research published in the last few years to support their claims for this wonderful spray.  Applying LiquidTrust in the morning, before important meetings, or in the evening creates an ‘atmosphere of trust’ around their customers.  They advise business people to spray it around their desk and conference room to gain an ‘instant competitive edge’, and if you are a single man it will help you get women who are ‘out of your league’.  But before you buy a bottle (a snip at £34.95), how does the spray work?